Write well

For a book so littered with wisdom, one particularly stood out. The book is Rework, and the nugget here is ‘Hire the better writer’. They say: “If you are trying to decide among a few people to fill a position, hire the best writer. It doesn’t matter if that person is a marketer, salesperson, designer, programmer, [...]

Read Full Post »

Measure for measure

Can’t get it right? Start measuring. Maybe. “For a variety of reasons, measuring doctor skill is a tricky affair” so argues Steven Levitt and Stephen Dubner about rating doctors, in their “Superfreakonomics“. That’s because – first there is selection bias, sicker patients seek out better doctors and no matter how good the doctor is, their [...]

Read Full Post »