In sight, in mind

A.G.Lafley, CEO of Proctor & Gamble, in his HBR article ‘What Only the CEO Can Do‘ mentions “At our global headquarters we replaced dozens of paintings by local artists with photographs of everyday consumers around the world buying and using P&G brands. All these efforts keep the two moments of truth foremost in the minds of P&Gers as they work.” An effective way to nudge the customer centricity in the people, which he refers to as “hammering home the simple message that the consumer is boss”.

Seth Godin mentions on post on dashboardsOne company put pinwheels on a VPs desk. When sales went up, the pinwheels spun faster…” (Wonder who moved whom).

Ambient makes devices which displays relevant information without being intrusive. They state “some information requires constant awareness” And then explaining the science behind it “Our brains have evolved to monitor several streams of background information without any foreground cognitive loading. Furthermore, our brains bring this information to our foreground consciousness when we discern it to be relevant within a given context.”

Taking about professions, could we have saved the recession if we had giant displays of values and ethics on banker’s offices? That  might be a stretch of fantasy. Or for instance, in software development, known for its uncanny need to herd cats, could we manage to push through the business messages better when we have writings on the wall? Or quality consciousness?


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